From 2016 to the present I’ve worked as a writer, editor, and content strategist with Airbnb. Past projects range from an SEO family travel content hub to brand guidelines and internal marketing campaigns. Here are a few highlights from my recent tenure.
Content Director, SEO TRavel hub
SEO GROWTH In 2023/2024 I worked with the Growth Marketing team at Airbnb as the content strategist on an SEO editorial hub around family travel. I directed a team of writers on crafting 40+ articles on the subject, creating useful, on-brand, and SEO targeted content. We also utilized generative AI to craft FAQ content for thousands of destination pages. The following is a selection of the articles and content hub pages.
FAQ/GENERATIVE AI I oversaw the editorial iteration and review of ChatGPT-generated FAQ content, which now populates this FAQ module on thousands of destination pages.
Writer, Internal brand guidelines
BRAND GUIDELINES In 2022/23 I wrote the Internal Brand Playbook for Airbnb, an in-depth exploration of and guideline to the company’s internal brand expression.
BRAND GUIDELINES The Internal Brand Playbook included sections on visual, verbal, and gathering principles.
LONG FORM EDITORIAL
In 2021 I had the privilege of doing some editorial work for the Hosting group at Airbnb, including this LinkedIn article for the Global Head of Hosting.
writer, Marketing and social media campaigns
MARKETING I’ve also contributed to many internal Airbnb marketing and employee communications projects, including this work for a mentorship campaign.
SOCIAL MEDIA I’ve worked on several IG, Facebook, and promotional contests campaigns
