Hi, I’m Emily.

I’m a creative director and copy lead with 20+ years shaping narrative for major brands, publishers, and technology companies.

Portfolio

Airbnb marketing

Copy director for the Growth Marketing team at Airbnb, leading copy development for a range of guest- and host-facing initiatives, including incentives, partnerships, upsells, and abandons. Work cross functionally with product, design, and tech teams to optimize campaigns, including back-end AI-enabled personalization.

Client
Airbnb

Years
2024 - Present

Airbnb Governance

Built and launched Airbnb's email & landing page governance program, implementing creative oversight and templates for hundreds of ad-hoc comms.

Client
Airbnb

Years
2024-2025

Blue Pen

Co-founded a boutique editorial agency working with individual authors, publishers, tech, and media companies. Clients include Airbnb, Netflix, Chronicle Books, Fenty Corp, Flo Health, Thursday Group, and the Bay Area Discovery Museum

Years
2015 - 2023

Publishing

Acquired, edited, and published 100+ titles over the span of a 15 year career, including numerous New York Times bestsellers.

Company
Penguin Publishing and Chronicle Books

Years
2000 -2015

A more detailed portfolio is available upon request.